Privacy Policy

Last updated: April 2025

At Underneath, your privacy is of the utmost importance to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.

1. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, phone number, and delivery address provided during checkout
• Payment Information: Processed securely through Shopify Payments — we do not store card details
• Usage Data: Pages visited, time spent on site, and device/browser information collected via cookies

2. How We Use Your Information

We use your information to:

• Process and fulfil your orders
• Send order confirmation and delivery updates
• Respond to customer service enquiries
• Improve our website and product offerings
• Send promotional communications (only if you have opted in)

3. Discreet Packaging and Privacy

We understand the sensitive nature of lingerie purchases. All orders are shipped in plain, unmarked packaging with no visible branding or product description on the outside. Your order details are never shared with unauthorised third parties.

4. Data Sharing

We do not sell or rent your personal information to third parties. We share data only with trusted service providers (such as courier companies and payment processors) strictly to fulfil your order.

5. Cookies

Our website uses cookies to enhance your browsing experience and track site analytics. You may disable cookies in your browser settings, though this may affect website functionality.

6. Data Security

We implement industry-standard SSL encryption and Shopify's secure infrastructure to protect your data. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

You have the right to request access to, correction of, or deletion of your personal data held by us. To exercise these rights, contact us via WhatsApp or email.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

9. Contact Us

If you have any questions about this Privacy Policy, please reach out to us through the Contact page on our website.